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Canary Green Project

The Canary Green project focuses on promoting the digitalization of tourism in the Canary Islands to boost its green and sustainable transition.

What is Canary Green?

Canary Green is an initiative born with the mission of preserving and enhancing the wonders of the Canary Islands, a unique paradise in the world. With its vibrant colorful landscapes, paradisiacal beaches, lush vegetation and amazing cuisine.

The Canary Islands stand out not only for their natural beauty, but also for the warmth and hospitality of its people. Canary Green focuses on rethinking and redesigning the current economic and tourism model to secure a sustainable future for these magical islands

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Objectives

The Canary Green project focuses on promoting the digitalization of tourism in the Canary Islands to boost its green and sustainable transition. These objectives highlight Canary Green's commitment to a more responsible and efficient tourism, caring for the natural environment and enhancing sustainability in the Canary Islands.

EMISSION REDUCTION AND COMPENSATION. Implement advanced technologies to optimize the use of energy resources, means to offset the carbon footprint and efficiently manage mobility in tourist destinations.

ENVIRONMENTAL MONITORING. Implement systems to control water quality and protect marine ecosystems, aligning with SDG 14.

OPTIMIZATION OF RESOURCES. Sustainably manage public services such as lighting and irrigation, adjusting their use to actual needs and improving the efficiency of water and energy resources.

RESILIENCE AND SAFETY. Develop protocols that guarantee sanitary safety and strengthen the adaptive capacity of destinations.

COHESION AND COMPETITIVENESS. Create common standards for the collection and analysis of tourism data, improving the quality of the destination.

PARTICIPATION AND TRAINING. Involve all stakeholders and train the tourism sector in new digital and sustainable models.


Benefits

TOURISTS. Enjoying a personalized and sustainable vacation is one of the great advantages for tourists. Thanks to smart technology, they can discover the best of the Canary Islands in an environmentally friendly way, contributing to its conservation. In addition, their eco-friendly actions not only reduce their environmental footprint, but also allow them to earn rewards, all in a clean and safe environment.

LOCAL BUSINESSES. For businesses, this project offers greater visibility to a new segment of conscious tourists. By positioning themselves as sustainable, they are able to differentiate themselves from the competition through responsible practices. In addition, they receive training and tools that prepare them for the sustainable future, gaining competitiveness and adapting to new demands.

MUNICIPALITIES. Municipalities have the opportunity to manage their resources more efficiently thanks to access to advanced monitoring technologies. This allows them to optimize the use of water, energy and public spaces, improving both the quality of the destination and the experience of tourists and residents. It also reinforces their image as sustainable destinations, attracting more environmentally conscious tourism.

RESIDENTS. Residents benefit from a better quality of life in a cleaner, less congested environment. The project encourages the preservation of local culture, ensuring that tourism development respects and values the Canary Islander identity.


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